Foodinar

Foodinar is an education platform that offers on-demand cooking courses. The challenge for this up was to start the brand's visual identity from scratch.

From the development of the logotype to the typographic choice, Foodinar was built to try to highlight its alternative and ironic spirit without renouncing the bold ever. The tin in the pantry was a vital element of the brand's image. The metaphor has often been used in the creation of storytelling. The color palette has also been included in this story. The color names were linked to the world of food.

Foodinar is an education platform that offers on-demand cooking courses. The challenge for this up was to start the brand's visual identity from scratch.

From the development of the logotype to the typographic choice, Foodinar was built to try to highlight its alternative and ironic spirit without renouncing the bold ever. The tin in the pantry was a vital element of the brand's image. The metaphor has often been used in the creation of storytelling. The color palette has also been included in this story. The color names were linked to the world of food.

Foodinar had to have a voice: I developed the various formats for the Instagram and Facebook stories where we continued the story in greater depth, but with a suuuper pop-punk tone of voice. In addition to the platform, we launched a crowdfunding campaign, a tiring but stimulating experience that involved us in the creation of additional video, graphic and photographic content.

How do you announce a new project except with a trailer?
I don't think you need to learn how to cook popcorn.

Credits

Art—director
Davide Soranzio

Designer
Davide Soranzio

Web—designer
Davide Soranzio

Animator
Davide Soranzio

DOP
Brian Parodi

Photographer
Elisa Carucci

Creative Director
Elisa Carucci

Project Manager
Elisa Carucci

Head of Food & Community
Silvia Moroni

Video—editor
Brian Parodi

Digital Strategist
Mathieu Garnero

Year
2021

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